Sustainability

Looking through the eyes of a child, WAWA aims for a more sustainable future, where sustainable products is an option for everyone.

The 17 Sustainable Development Goals is an important tool for us and we use it as a guideline for our sustainability efforts. We have chosen to have goal no. 13 (Climate Action) as our main focus point. Read more about the goals here.

The majority of greenhouse gas emissions are generated within raw material production, supply chain processing, customer product care and end of use disposal. Our aim is to reduce the climate impact by taking into account every part of our supply chain.

However, we know that we cannot make a difference alone. This means, that we work closely with our suppliers, but also that we want to involve you, our customer, in order to reduce the impact on our local and global environment.

Design

We almost uniquely, create unisex styles, which can be passed on from child to child. As a creative business, our hope is to be able to inspire our customers and introduce you to new things through our design. But we also want to prolong the lifespan of our garments, so that they can be used season after season. This means that timeless design is extremely important for the longevity of the WAWA garments. 

Materials

At WAWA, choosing sustainable materials is a top priority, when considering how we can reduce the environmental impact of our products. Sustainable materials are non-conventional, as they have both lower use of resources and harmful chemicals, and thereby have lower impact on the environment. 

WAWA has always worked with GOTS certified cotton, dyeing and printing. Further we are introducing recycled polyester certified by Global Recycled Standard GRS from AW20 season.

Raw materials
More than 95% of our GOTS-certified organic cotton, is sourced from Aegean region in Turkey. There are many benefits of using GOTS-certified organic cotton, starting the farming methods, spanning to production and beyond:

– Growing organic cotton produces up to 94% less greenhouse gas.
– The farming methods in Aegean region, Turkey, used when producing GOTS organic cotton keeps more locked C02 in the soil. 
– Pesticides and genetically modified seeds are banned, making it safer for cotton farmers. 
– The use of harmful chemicals is prohibited through processing of GOTS production, protecting factory workers.
– All waste water is treated, protecting workers and their water supplies.
– Use up to 94% less energy.
– Must have a social compliance management in place to ensure norms of the International Labour Organisation (ILO) must be met by all processors and manufacturers.

Recycled materials
Compared to virgin polyester, recycled polyester saves 25% energy and uses up to 90% less water. The production also has a 70% lower carbon footprint than virgin polyester.

By choosing recycled polyester, we contribute to the reduction of both plastic waste and our environmental footprint. Recycling limits the use of oil-based raw materials and dramatically lowers the overall environmental impact in the production process.

Our recycled polyester is sourced from pre-consumer waste and is certified by Global Recycled Standard (GRS).

Manufacturing

We work with suppliers who use strict certification standards, such as GOTS/ GRS, which gives us the best basis for maintaining a sustainable production process. As of 2020 we have four different suppliers, placing 85% of our production in Turkey and 15% in China. Working with the same suppliers for every collection also means that we can build long sustainable relationships and ensure greater transparency.

Usually we visit our Turkish supplier 2-3 times a year. Our main supplier holds both BSCI (B grade) and GOTS certifications, which entails reviews of labour conditions and demands strict environmental criteria through the entire supply chain.

Packaging

When shipping garments to our WAWA retailers, we always aim to reuse the boxes from our suppliers. Our customers are highly encouraged to recycle or reuse our packaging if returning garments.

We try to minimize the use of plastic, when and where it is possible. For example, we use paper tape instead of plastic tape – a change that feels very WAWA.

Use & garment care

Handling our garments in a certain way, will prolong the lifecycle and thereby extend the use and joy of your favourite WAWA pieces. With that in mind, we recommend caring for your garments in the following ways.

– Always read the care label
– Only washing the garments when necessary 
– Turn the garments inside out before washing
– Using environmentally friendly detergent
– Avoid tumble drying, the garments will last longer if you dry them on a line
– Repair or mending whenever possible
– Re-selling or giving away garments you no longer use
– Recycle worn-out garments

Wool & wool mixed garments
Wool fibres have a natural ability to clean themselves. This also ensures that they expel odours through moisture control, which means you don’t have to wash your wool garments as often. Many natural fibres will pill over time, but this is a normal process, and there are easy and gentle ways to remove the pilling and keep your garments looking fresh. Use a sweater shaver to get rid of the pilling, as well as a wool brush, to maintain the smooth surface.